See description Essay Example | Topics and Well Written Essays - 2000 words - 2

See description - Essay Example Further, a context of experience is provided by narration of a personal experience with a company that has used joint venture in foreign expansion. The paper finally concludes that, as apparent in the concept and the context, strategic planning, congruity between the national and organizational cultures between the two entities as well as communications play an important part in order for a joint venture to be successful. When an opportunity is beyond one companys ability in terms of knowledge and resources, most companies resort to forming joint ventures in order to take advantage of the opportunity. While these joint ventures can take place between any entities that wish to combine their expertise and resources for the hope of sharing the gains from the venture, joint ventures are more common on the international business arena (Rod 2009). With the onset of glottalization, joint venture is a usual entry strategy to another geographic market. There are many reasons why companies or entities would resort to forming a joint venture. For one, in many other geographic markets, the entry of an foreign entity is hindered by laws of the land (Makino et al 2007). It is very common that for foreign entities to enter the local market, they must do it by partnering with a local entity, and forming a venture, or an alliance (Chen, Park & Newburry 2009). In the case of the joint venture, the two entities share the stakes in the equity of the newly-formed JV entity. Depending on the terms of the agreement, in most international joint ventures, the local entitys major role is to serve as the gateway to the local market, sometimes in terms of marketing and distribution knowledge, or more depending on the agreement. This is another reason for a company that has global expansion plans to adopt joint ventures—local knowledge of marketing and distribution in order to offer targeted products to certain segments of the market (Makino et al 2007). By taking

Marketing Plan - IPhone 5 Case Study Example | Topics and Well Written Essays - 750 words

Marketing Plan - IPhone 5 - Case Study Example The iPhone is increasing its market share due to the extreme loyalty of the existing Apple customers as well as the branding of the product; so far their marketing strategy has been immaculate. After going on sale in 2007, the Iphone has not looked back. The growth reasonably slow in the start, has increased dramatically over the years as improved versions are being introduced almost annually to quench the thirst of technology hungry customers looking for a product full of style. The Iphone 5 that will be launches through Kwantlen’s Apple Store will have pre-loaded applications and software that will help students and teachers at the campus to interact better and with ease. The biggest competition of Iphone 5 is the Blackberry Torch and Motorola’s Razor, as they all boast to be tech-savvy and sleek in style. Existing users of the Apple products, however, are also part of the target market for the newer version. Brand perception and brand loyalty has been the biggest str ength of Apple over the past half decade and Apple continues to cash in on this intangible asset that is only increasing in quantity over time. However, weaknesses include the rumours of a faulty reception and battery issues as have been claimed by some users. Another issue is the exclusive nature of iTunes. Apple can capitalize on its strength of branding and continue to offer products in different categories. They have no imminent threats as long as they keep on top to technology of their competition. The launch price of the product will be higher than the retail price of the current phone owing to the originality of the product as well as the added features to this specific model. The availability of these pre-loaded phones will be for the students enrolled in Kwantlen’s campuses only, increasing originality, and decreasing wait times. The basic product placement would be done through the distribution of the phone to the professors at a discounted price so that the usage o f the product by the professor directly increases product penetration to the 9000 students studying in all the campuses. Iphone 5: The fifth generation Iphone is expected to be launched soon. Iphone 4 was the 4th generation of iphones released for the public. Considerably different in its looks and style from its predecessor, it was an instant hit. However, there are certain features that are still wanted by its die hard consumers that are now expected to be released in Iphone 5. There are a number of changes that are expected in the newer version of the product. Rumours are already flying that the latest generation phone is already in production and trails are being conducted as this report is being formatted. The faithful Apple customers are looking forward to this release like anything; Iphone 4 was considered a huge success as it is different and advanced than its predecessor. However, there were glitches related to reception and hopefully this will be fixed in the new phone. Wi th the help of the USB connection, it will be easier to transfer files. The Iphone is user friendly and will have applications that will help increase student-teacher communication and acceptability at the academic area. The touch screen is patented and is the best in its smart phones category. Therefore, the preloaded academic material and applications will also help improve student-teacher acceptability.